This is the 2nd in a series of blogs about how your mindset can have a massive impact on your marketing and stop you from bringing in clients to your business.
If you missed the first blog you can read it here. In that blog, I talked about how your mindset can affect the way people perceive you and determine whether they want to work with you or not.
It’s a case of whether you rock up to a networking event, eager to meet other entrepreneurs and tell them about the great services you offer. Or whether you walk in nervously, find a dusty corner to hang out in and spend most of the evening looking at your phone. And if someone does approach you, then you nervously mumble something about what you do and hope for the best!
Because whichever one it is, it will affect how you come across to prospective clients. If you’re nervous and lacking in confidence then it may make them doubt whether you have the skills to help them.
There are 3 key beliefs that can stop you from attracting clients to your business.
Keep reading, or watch the video below, as we look at the second key belief that affects many entrepreneurs when they first start out and how you can overcome it.
The second key belief that can stop you from coming across as a rocking entrepreneur is:
“I don’t belong.”
It’s easy to feel like you’re faking it when you first set up in business. When I first went networking, I felt that everyone else there knew what to do except me. Every person I spoke to came across as super confident and successful, and I felt intimidated and insecure. I was just trying to wing it and hoping no one noticed! It took me a while before I realised that everyone feels like that at some point.
Feeling like you don’t belong can have a massive impact on your confidence as an entrepreneur. So you need to get rid of this little gremlin before it takes hold otherwise you’re not going to get very far in your business.
Here are 3 simple ways that I’ve found very useful in overcoming the belief of not belonging as an entrepreneur.
Remind yourself of the experience you’ve got already with the services you’re offering. This could be from a previous job, studying or volunteering. Remember that you’ve got a PHD in what you do (literally or figuratively) so don’t let anyone make you feel like you shouldn’t be running your own business.
Connect with other entrepreneurs. Talking to other business owners makes you soon realise that you’re not alone with many of the challenges you’re experiencing. Get yourself to networking events, or connect with people on social media or online business forums. I also got a business coach when I first started out. If you haven’t got the budget to hire a coach, get a mentor, or reach out to your network. It’s good to share problems and get advice from people who’ve already been there.
One way to act like an entrepreneur is to think like one. Set yourself weekly goals – keep them simple and have no more than 3 at a time. It could be something like attending a networking event, writing a blog, or creating a free report to attract people to your email list. Whatever it is, focus on getting your message out there, getting seen and heard by the right people, and connecting with other entrepreneurs. Take action and stay focused on creating the outcome that you want. Because it’s that commitment and focus that will bring in clients to your business. And once you’ve got a growing list of clients then you’ll definitely feel like you belong in the business world!
So don’t stand in the shadows feeling like everyone should be there but you. Get yourself into the spotlight and shout out from the rooftops about the great services you offer.
Watch out for the next blog where I’ll be talking about the third (and final) key mindset that can stop people from wanting to hire you.
For more brilliant tips to help you attract the right clients to your business, download our free report – The 7 Reasons Why Service Businesses Fail to Attract Clients Online
- 3 Key Beliefs That Stop You From Attracting Clients to Your Business – Part 2 - 28th February 2018
- 3 Key Beliefs That Stop You From Attracting Clients to Your Business – Part 1 - 28th February 2018
- How to Find Your Ideal Client - 4th October 2017
- How to Admit That You’re Not an Expert and Still Get People to Hire you - 13th September 2017
- Not Getting Clients Through Your Website? It Could Be the Story You’re Telling - 2nd August 2017
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