Offering  a free giveaway such as an Ebook on your website is a great way to encourage people to sign up to your mailing list.

When creating your Ebook, content is key – that’s the reason why people are downloading the guide.  However in order to encourage people to download it, you need to make the offer compelling and one way to do that is to add a cover image.

Now you may think that having a front cover is just cosmetic.  But it’s essential if you want to make your Ebook look professional and promote it effectively to your online contacts.

So here are 3 ways a cover image can promote your Ebook.

Increases value.  You may be only offering a short article or guide to your subscribers, but you want to make them think that they’re getting something of value.  This will be visible in the content but you can increase the perceived value of the Ebook by ensuring that it looks high quality.  One of the best ways of doing this is to add a front cover image.

Promotes brand.  You are obviously using giveaways to promote your brand. You can design the cover so that it matches your company colour scheme and includes your logo. This helps to raise brand awareness with your subscribers and they will be more likely to come back to your website if they’re looking for further information related to your Ebook.

Marketing tool. You want to encourage people to sign up on your website by drawing their attention to the giveaway. As most people are visual, a great way to do this is to add an image of the Ebook on to the sign up form.  You will need to have a cover image first and then create the book image from that using software such as eCover Software Pro. You can then use this book image on any materials you use to market your Ebooks.

So if you’re planning to use Ebooks as an incentive for people to sign up to your mailing list then make them stand out by creating a professional cover image.

Once you’ve written your Ebook then you’ll obviously want to get it out there to as many readers as possible. That’s where we come in. Our Digital Publishing Service can help you to format your Ebook so it can be viewed correctly on all the relevant e-readers and apps, and then we will publish your Ebook to all the major publishing platforms so you can raise your profile and generate an additional income for your business.

[optin-monster-shortcode id=”z23g8vjgjjwjccy1″]

About Valerie

Valerie helps solo entrepreneurs create a clear online marketing strategy so they can get in front of their ideal clients and attract them to their business.

View All Posts

Your Marketing Health Check

Is your marketing bringing in the clients you want? Take our short quiz to find out!

Thank you for subscribing.

Something went wrong.