So you’ve been hard at work, crafting some amazing blog posts full of awesome inspiration. You’ve even found the perfect images to show off your words of wisdom and your blogs are now sitting on your website looking all nice and pretty. But there’s just one snag.  No one is reading them!

All those hours you spent staring at a computer screen as you sweated out each sentence, and the only thing keeping you going? The hundreds of comments you imagined getting from your grateful readers, inspired by what you’ve written. And then you publish the post – and what happens next?  Nothing, nada, zilch – all you hear is a splash as your blog (and heart) sinks to the bottom like a stone.

But you’ve learnt a tough lesson – all those hours of creating inspirational and amazing content are worth nothing if you don’t have a strategy to promote it.

Because blogging isn’t just about writing some amazing content, posting it on your website and then sitting back and waiting for the readers to come.  In fact, writing the content is only a small part of blogging;  promoting it out to your followers and fans is where the hard work comes in.  And yet it’s something that a lot of people don’t do.  Or if they do it, then they only do it half-heartedly, ie posting their blog once on Twitter and expecting all their followers to see and share it.

If you want your blogs to get read and drive traffic to your website, then you need to be strategic about getting them out there.  And it can be made easier if your blog is on WordPress because you can use the wide range of plugins to promote your content out to a wider audience.

So if you want to get more eyeballs on your content and drive a ton of traffic and comments to your blog, check out these 5 WordPress plugins that you can use to promote your blog posts.

Shareaholic makes it easy for your readers to share your content with their visually appealing social share buttons. It also has other features such as related content recommendations, promoted content, social sharing, follow buttons, and social analytics.

SumoMe has a range of features to make it easy for your readers to share your articles and engage in your community. These include the ability for readers to tweet highlighted sections of your blog; share images on Pinterest, Facebook and Twitter; and create a fancy lightbox popover to build email subscriptions via major email marketing programs such as MailChimp, GetResponse, Aweber, etc.

Yuzo – Related Posts
This plugin allows you to promote existing posts on your new blog posts. By recommending other blogs for your readers to look at, it encourages them to stay longer on your site.

Revive Old Post
Let’s you share previous blog posts with your Twitter following.  The blogs are posted out on your Twitter profile at intervals set by you.  Helps to increase traffic to your blog and to promote older posts to your followers.

TweetDis is designed to encourage your blog readers to tweet your content. So if you’ve got a quote or particular phrase that you want to promote within your blog, then you can use the plugin to create a link which your readers can click on and it automatically turns into a tweet that they can share out to their Twitter followers. Pricing starts from US$17.

Finally, if you want to track how well your posts have been shared on social media, then look at the Social Metrics plugin.  This compares posts so you can see which ones have been shared the most and how they perform on each of the different social media networks.  It helps you to track what works and what doesn’t so you can focus on improving content.

So don’t let your blog die a lonely death – use these WordPress plugins to promote your content and start getting some love (and traffic) for your blog posts.

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About Valerie

Valerie helps solo entrepreneurs create a clear online marketing strategy so they can get in front of their ideal clients and attract them to their business.

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