Social media is a great way to promote your business but sometimes it can feel like being back at school. You’ve got the “in crowd” who are always the first to sign up to any new social network that pops up, and then you’ve got those who stick to the tried and tested such as Twitter, Facebook and LinkedIn. I must admit that I tend to stick to the latter camp because I know they work for me.

I totally understand why everyone gets excited about the latest social media tool though: it’s very easy to feel that you want to be part of the buzz and you don’t want to feel left out.

But the question you really need to ask yourself is whether that particular social media tool is the right one to get your message in front of your ideal clients.

Because if it isn’t then you’re only going to be wasting your time (and possibly money).

That’s not to say that your social media marketing can’t be changed; it obviously needs to adapt with the changing circumstances and demands of your business and clients. But it’s easy to get distracted by the latest shiny object that everyone is talking about without thinking about whether it’s right for your business.

So before you start using any kind of social media, whether that’s the traditional tools such as Facebook, Twitter and LinkedIn, or the newer kids on the block, do some research on which ones your ideal clients are more likely to use.

In fact, I’ve told clients to think hard before deciding to set up a page on Facebook or profile on Twitter. It may have lost me business but as far as I’m concerned, it’s a waste of the client’s time and money to use these tools if their prospective clients aren’t on there.

So beware shiny objects – stay focused on those tools that will bring in the right people that you need to grow your business.

If you need help with setting up and managing your social media activities, then check out our social media marketing services. We can help you to clear strategy to get your marketing messages seen and heard so you can turn your subscribers and fans into clients for your business.
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About Valerie

Valerie helps solo entrepreneurs create a clear online marketing strategy so they can get in front of their ideal clients and attract them to their business.

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