Content is King: Why You Need to Be Offering Ebooks

Content is King: Why You Need to Be Offering Ebooks

If content is king then conversion is queen – John Munsell, CEO Bizzuka Creating content is all well and good but it’s a waste of time if that content isn’t converting your website visitors or subscribers into becoming paying clients for your business. Content...
Essential Resources for Creating Your Next Ebook

Essential Resources for Creating Your Next Ebook

There are many ways that business owners can get their marketing message out to their ideal clients, such as email newsletters or posting on Twitter or Facebook.  But what about when you want to share your knowledge at a deeper level than just writing a blog post or...
The only tool you need to write your next Ebook

The only tool you need to write your next Ebook

As I mentioned in my blog, How to Use Ebooks to Promote Your Business, Ebooks are a great promotional tool for your business whether you put them on your website or sell them on Kindle or iTunes. But for many people, getting started with their Ebook can be a real...
Why You Will Never Succeed at Ebooks

Why You Will Never Succeed at Ebooks

So you’ve heard about Ebooks, you may have even downloaded a few in your time, but when it comes to your own business you either dismiss them out of hand – too much hard work; what do I write about?; everyone is doing ebooks; come on, they’re so last year! Or you see...
Which type of Ebook is right for your business?

Which type of Ebook is right for your business?

When I’m talking to clients about using Ebooks to market their business, one of the common issues that they raise is that they have the content but don’t know how to turn that content into an Ebook that people will want to read. From my experience, there...
Where to Publish Your Ebook

Where to Publish Your Ebook

As I mentioned in my previous blog, How to Promote Your Ebook, Ebooks are an effective means of attracting leads to your business and raising your credibility within your industry. There are various places that you can publish your Ebook to gain maximum publicity...