It’s that time of year when we’re thinking about our resolutions for the next 12 months. Setting goals can very often leave you feeling overwhelmed and demotivated as you put together another long list of plans and aspirations that you want to achieve over the coming year. In fact I find goal setting a desperately unexciting activity and goal is hardly a word that leaves you full of inspiration and raring to go!

In fact, I’ve tried to set goals in the past – even creating fancy looking spreadsheets with colour coded projects and deadlines – all very grown up! But after a few weeks, I’ve grown bored with it and six months later, I’ve found the spreadsheet sitting on my computer forgotten and unloved.

Obviously having plans are great but they’re totally useless unless you act on them.

So how do you create marketing goals that will inspire you to take action over the next 12 months?

Well I’ve found a really simple and easy way to create a plan of action that will help you to stay focused on what is important to achieve your priority goals for the coming year.

You just choose 3 words. It’s an idea that I got from Chris Brogan of Owner Media who writes a blog every year about his own 3 words and why he’s picked them.

Picking 3 words that relate to what you want to achieve with your marketing over the next 12 months will give you a framework to start creating your own goals and plans. This is far more achievable than creating a long list of actions and deadlines which will just leave you feeling overwhelmed and ready to give up by the time you get to the middle of February.

So here are my 3 words for this year in the hope that it will inspire you to create your own:

Dare. This is about playing by my own rules when it comes to marketing, not just following what other people are doing or saying. This is the hardest one for me – I’ve always been someone who worries what other people think which has meant that I’ve very often kept my head down in case I dare offend anyone! Now it’s time to become more visible and show the real me (scary!) to the world, not the person that I think people want to see and hear. This will help me in my marketing though as I’ll start to attract clients who want to work with me because they like me for who I am, what I say and what I stand for.

Do. Rather than talk about all the great ideas I have for promoting my services to my ideal clients, I’m just going to get down and do it this year. To create a plan for checking in every day and week to review what I’m doing with my marketing so I can make sure that I’m still on course to achieve the overall outcome of where I want to be by end of the year.

Blaze. This brings the two together because I won’t do or dare unless I have the courage to step out into the unknown. Being fired up, ready to go and just get on with what I need to do to get myself seen, heard and noticed by those people who are going to help me in my business. It’s also about blazing a trail – being bold and out there – without worrying what other people think or letting doubts and fears hold me back.

Just thinking of these 3 words and what they mean to me, excites and inspires me in a way that a long list of actions never will.  I can now use them to help me plan out what I want to achieve over the next 12 months.

Now it’s your turn. What are your three words for this year and how can you use them to create a plan for the next 12 months that not only inspires you but gets you to take action?  Feel free to leave a comment on the blog or come over to our Facebook page and share your ideas there.

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About Valerie

Valerie helps solo entrepreneurs create a clear online marketing strategy so they can get in front of their ideal clients and attract them to their business.

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