If you’re someone who’s been writing blogs for a while now, you’ve probably got to the point where you want to start collating your information into a format that you can promote on a regular basis, or even monetise to get a passive income.

Well, the best way to do this is via Ebooks.  They are a great way to share your expertise and knowledge to a wider audience as well as provide valuable information to your ideal clients so they want to find out more about you and your business.

However, you need to make sure that your Ebooks look professional and stand out from the crowd.  You don’t have to hire a graphic designer to do this; it can be done with the design tools in Word.

So here are some basic tips on how to design an Ebook:

  • Consistent design.  The design of the Ebook should match the same colour scheme as your website and any other marketing materials.  This includes headers/footers, and headings and links within the text itself.
  • Make it eye-catching.  Create a professional looking front cover image for the Ebook.  You can easily create this in Photoshop if you have it or using free design tools such as Pixlr, and again, this should match your company branding.
  • Easy to read.  Choose a clear and easy to read font such as Arial or Verdana.  Keep the same font throughout the main text, but use a different font for the headings if you want to make them stand out.
  • Keep paragraphs short.  If you put too much text in one big block, then you make it difficult for people to read.   Use headings and images to create sections within the Ebook and break up the text.  You may also want to add a Table of Contents at the beginning so people can easily navigate to each section.
  • Keep it simple.  Don’t use lots of industry jargon or acronyms; make the language easy to read.  If you’re explaining how to do something, then ensure that the content flows in the right order and doesn’t jump about from one subject to another, as this will confuse readers.
  • Make it legal.  Only use content that you have created; don’t copy and paste from other Ebooks that you’ve downloaded as you will be breaking copyright law.  In fact, put a copyright notice at the front of your Ebook to remind people that they must not use share or use the content in any way.  You can prevent this from happening by converting the Word document into a secure PDF so that people can’t copy and paste content directly.
  • Add call to actions.  You can put a profile of yourself as the author at the end of the document, with links to your website or other online profiles.  Alternatively you can add compelling call to actions throughout the text leading to articles or special offers on your website.

Once you’ve got the Ebook designed in Word then you need to convert it into a secure and fully functional PDF document to upload on to your website.  You can then start to build your email list and market to your contacts on a regular basis.

Once you’ve written your Ebook then you’ll obviously want to get it out there to as many readers as possible. That’s where we come in. Our Digital Publishing Service can help you to format your Ebook so it can be viewed correctly on all the relevant e-readers and apps, and then if appropriate, we can publish your Ebook to all the major publishing platforms so you can raise your profile and generate an additional income for your business.

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About Valerie

Valerie helps solo entrepreneurs create a clear online marketing strategy so they can get in front of their ideal clients and attract them to their business.

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