One of the questions that I often get asked by clients is if I can write their blogs for them. Now as someone who writes their own blogs, I know how difficult it is to think of new ideas to write about on a regular basis. But in my opinion, a blog is a great way to promote yourself to your followers and fans, and for them to get to know the person behind the business. If someone else writes your blog, how are they going to do this?
So if you’ve been thinking about setting up a blog but have been put off by the thought of having to struggle to find new things to write about, then here are some tips on where to find content for your blog.
First of all you need to think about what would interest your ideal clients. Remember, a blog is like any form of marketing, you’re using it to attract people to find out more about your business. If you write about topics that interest them, then they will bookmark or subscribe to your blog, and take time to find out more about what you do.
Search the internet. Once you’ve decided on the kind of topics that would interest your ideal clients, then you can carry out a search on the web for relevant blogs within your industry. Subscribe to these blogs via a site such as Feedly which enables you to read all your blogs in one place. By writing about the latest news in your industry, you will be seen as someone who is keeping track of the hot topics being discussed.
Ideas from online discussions. If you use online forums or social media, keep a look out for any topics that attract a lot of questions or comments. If there’s a recurring question or theme and it falls within your area of expertise, then write a blog which answers the question and post a link to it on the forum or appropriate social media profile.
Questions from contacts. When you’re talking to people either online or at networking events, it’s likely that people will ask you questions about your services or products. Again, if there’s a recurring question or theme, you can write a blog which answers it and share it with your online and offline contacts.
Use guest bloggers. And if you do run out of ideas or just don’t have the time to write anything, then you can get round this by inviting someone else to contribute a blog. This is actually a good way of showing off your connections, especially if the guest blogger is someone who is highly regarded within your industry.
I hope this has given you some ideas on where to find content for your blog and if you’ve got any other suggestions, then let me know in the comments below.
Get more online marketing tips to help you attract a steady stream of clients to your business by downloading a copy of our free guide – 7 Reasons Why Your Service Business is Failing to Attract Clients Online – by completing your details in the form below.
- 3 Key Beliefs That Stop You From Attracting Clients to Your Business – Part 2 - 28th February 2018
- 3 Key Beliefs That Stop You From Attracting Clients to Your Business – Part 1 - 28th February 2018
- How to Find Your Ideal Client - 4th October 2017
- How to Admit That You’re Not an Expert and Still Get People to Hire you - 13th September 2017
- Not Getting Clients Through Your Website? It Could Be the Story You’re Telling - 2nd August 2017
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