If you run your own business then you’ll know that it’s essential to be seen online, whether that’s via your website, newsletter, blog, and/or social media profiles. However, what happens when you decide to take a break from your business? Just because you’re on holiday, it doesn’t mean that your online presence has to take a holiday too. Let’s face it, you don’t want to lose that traffic to your website or damage your search engine ranking.

So here’s how to maintain an online presence even when you’re away from your business.

Schedule autoresponders. As I mentioned in my previous blog “3 Ways to Use Autoresponders for Your Business“, autoresponders are a great way of staying in touch with contacts. You can schedule a series of emails to go out while you’re away. Make sure that these emails contain links to your blog posts, article and special offers so that they help to drive traffic to your website.

Schedule blog posts. Don’t forget that you can schedule blog posts too. If you’re using WordPress, you can write them before you go and then set a date and time that you want them to be posted. If you’ve automatically linked your blogs to your Twitter profile and Facebook page, then your online contacts will be notified as soon as the blog goes live. You can also set up your email marketing program to send out an email to your contacts whenever you post a new blog.

Use guest bloggers. And if you don’t have the time to write blogs, then use guest bloggers. They not only save you the stress of having to write and schedule content before you go away, but they will share their blogs with their own online audience which will generate additional traffic back to your website.

Schedule your social media updates. Keep your social media profiles up to date by schedules updates using tools such as Hootsuite or Buffer. However, keep an eye on your profiles in case anyone responds to one of your updates – you can easily do this on your smartphone or tablet device. Alternatively hire someone to maintain and monitor your social media profiles while you’re away.

Maintain website. If you use your website to generate leads, communicate with prospects or sell products and services directly, then you will need someone to maintain it during your absence. So hire someone before you go on holiday to ensure that your website users are being looked after.

So now you know how to maintain an online presence while you’re away with a bit of planning and thought. This means that you can continue to promote your business and keep the traffic flowing to your website, no matter where you are in the world.

Check out our online marketing services to find out how we can help you create an online presence that gets your marketing message in front of your ideal clients and attracts them to your business. Whether you want someone to handle your social media updates or manage your email marketing, we can ensure that you get known, get seen and get a steady stream of clients knocking on your door.

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About Valerie

Valerie helps solo entrepreneurs create a clear online marketing strategy so they can get in front of their ideal clients and attract them to their business.

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