Whether you give them away or sell them, Ebooks are an effective tool to not only attract enquiries and clients but also to get people to sign up to your mailing list. Once people have signed up to your list, you can keep in contact with your subscribers on a regular basis so they think of you first when ready to buy services or products such as yours.
So here’s how to use Ebooks to promote your business
There are 2 main types of Ebooks – PDFs that you upload to your website, and books you sell on Kindle or iBooks.
PDFs are the simplest and quickest way to put together an Ebook. You can create content in Word for example, add some images and front cover and then save the document as a secure PDF. You can then upload it to your website for people to download and read on their computer.
The PDF Ebook can be given away free on your website or blog to capture visitors’ details, or you can sell it using PayPal or other ecommerce software. PDFs can also be uploaded to the Kindle app so that people can read them on the move.
Ebooks for Kindle/iBooks can be created on your computer but they need additional software to do this. If you want to create an Ebook specifically to go on Kindle then you can do this with a Word document and save it as an HTML file; however, if you want to upload it to an iBooks, Nook or other non-Kindle device, then you need to convert your Ebook into an EPUB file.
The main difference between PDFs and Ebooks created for Kindle, IBooks and Nook, is that the latter feature text that flows from one page to another and can be enlarged or decreased by the reader.
Also by uploading your Ebook to sites such as Amazon’s Kindle store or Apple’s iTunes store, you can get your Ebook out to a wider audience and earn a passive income from your content.
Whichever format you choose, make sure that you follow the key steps to creating your Ebook:
- It contains valuable content that your target market is searching for.
- It looks professional and matches your company branding.
- The language is clear and easy to read, and there are no spelling mistakes.
- There is a profile page with information about who you are and what you do.
- It includes your contact details including email address, website and links to social media profiles.
Check out our Digital Publishing Services to find out how we can help you to create and publish a professional looking Ebook that you can use to raise your profile and generate an additional income for your business.
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