Whether you want to create a new WordPress website or are looking to redesign your existing site, finding the right theme can be a time-consuming task.  There are so many options out there – either free themes from WordPress itself or paid themes that you can buy – as well as all the different features that you can get with each theme.

Therefore, choosing the right theme for your business can be extremely difficult.

So here’s what to look for when buying a WordPress theme: 

Reputable seller.  Always buy your WordPress theme from a reputable seller.  It may cost you more to start with but it will save you a lot of time and hassle in the long run.  You are more likely to get a theme that works properly and doesn’t keep breaking, a dashboard to help you create the design and layout of the site quickly and easily, and if things do go wrong then you will have access to a support section to get things fixed.

Examples of reputable sellers are:  Woo Themes, Elegant Themes, Organic Themes, StudioPress, Press75, and Simple Themes.  There are also websites such as Theme Forest which is a marketplace for theme designers (not all of them WordPress) – it’s a good idea to check rating and feedback of each provider when browsing sites such as Theme Forest. 

Regular updates.  Ensure that the theme is regularly updated.  This is necessary because WordPress itself can get updated 3-4 times per year.  If your theme never updates then it could cause problems with the newer versions of WordPress.  This means that the website may stop functioning properly or it could open up security loopholes.

Price.  You need to think about your budget and what you want from your website.  Don’t always think that free or cheapest is best.  Your website is a long term investment which you will want to be updating and refreshing as time goes on.  So think about this when you purchase your theme.

Most themes are around the $30-$50 range.  However, there are sites such as Woo Themes or Elegant Themes where you pay a membership or one-off fee and get access to all their themes, updates and support.  These are more expensive at first but can be cost effective if you want to create and maintain several websites either for yourself or other people.

Features.  Buy a theme that has the features you need but don’t buy one that is loaded with additional features that you’re never going to use.  For example, some themes have several different slider options but they’re no use if you have no intention of using a slider on your pages.  Some features will overload your site and slow it down so think about exactly what you need before purchasing your theme.

However, there may be features that you don’t need now but plan to use in the future so ensure that your theme is flexible enough to adapt to the changing needs of your business.

Support.  Make sure that your theme provider offers comprehensive support, whether that includes training videos, email support or access to a forum.  This is essential as you will have questions about how to use certain features on the theme so you will want to be able to get answers to these quickly and easily.

Code compliant.  This is more of a technical one but you want to make sure that the theme complies with the latest coding standards such as HTML5.  This ensures that the coding is ‘clean’ which helps with functionality of the website and allows interactive features such as embedding video and audio, and high quality animations without having to use additional plugins or software.

So now you know what to look for when buying a WordPress theme. If you have any other suggestions or feedback then leave a comment below.

We can help you to choose the right theme for your website so that you can create a platform that will showcase your services in the best way and attract people who want to do business with you. Check out our Website Design Services to find out more.

[optin-monster-shortcode id=”pzxe1ferudptf9fe”]

About Valerie

Valerie helps solo entrepreneurs create a clear online marketing strategy so they can get in front of their ideal clients and attract them to their business.

View All Posts

Your Marketing Health Check

Is your marketing bringing in the clients you want? Take our short quiz to find out!

Thank you for subscribing.

Something went wrong.