One of the things that a lot of people struggle with when they set up in business is getting to grips with marketing. I know that I did when I started writing content for my website. It’s a great way to communicate how your services or products can benefit your potential customers. However, like a lot of people I made one of the biggest marketing message mistakes there is.
I fell into the trap of writing my content from the point of view of “what we do” rather than “what’s in it for me?”.
It’s said that when people are searching on the internet and click on a website, they will only spend about 3-5 seconds before deciding whether what the company is offering will fulfil their needs. So the content needs to be clearly focused on the service or product you’re providing, the benefits it brings to clients and the results they can expect from using it.
Think about it, how many times have you searched for something and come across websites that just say “we do x, y and z” or “we provide this kind of service”. All they are doing is communicating about what they are interested in. However, you, the prospective client, is reading the content from a position of self-interest – all you want to know is how you will personally benefit from using the service or product.
Well, the same goes for your website or newsletter. When you’re writing it, put yourself in your clients’ shoes and think about what they’re looking for, what are their struggles and challenges and how you can help them. Websites that are centred on “what’s in it for me?” will get far more hits and enquiries than those that are based on “what we do”.
So whether it’s writing content for your website or putting together your newsletter, remember to not just make it all about you, your company and what you offer. It is essential to give your potential clients a good reason as to how they will gain from using your services or products. If you can show them that you are able to understand and address their needs, then they are more likely to do business with you.
If your website is out of date and no longer giving out the right message, we can update it for you. We can create new web pages and and edit existing ones, insert images and videos, and check and update links. An up to date website will attract more visitors and improve your rankings on the search engines. Click on the link to find out more about our website design service.
- 3 Key Beliefs That Stop You From Attracting Clients to Your Business – Part 2 - 28th February 2018
- 3 Key Beliefs That Stop You From Attracting Clients to Your Business – Part 1 - 28th February 2018
- How to Find Your Ideal Client - 4th October 2017
- How to Admit That You’re Not an Expert and Still Get People to Hire you - 13th September 2017
- Not Getting Clients Through Your Website? It Could Be the Story You’re Telling - 2nd August 2017
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