Is there tumbleweed blowing through your social media profiles right now?  Does your stomach sink every time you think about sitting down and writing something to post on Facebook, Twitter, LinkedIn or finding an image for Instagram and Pinterest?  And let’s not forget recording a video for YouTube!  Do you feel overwhelmed by it all before you’ve even started?  How the hell are you supposed to spend time every day keeping all your social media channels up to date?  You’ve got phone calls to make, emails to send, client work to do, and you’re struggling to find a clean cup for your morning coffee!

And then there’s the biggie:

You’ve been posting for months on every social media channel you can think of –  but you’re still not bringing in the bucks!

Social media isn’t just sucking up your time, it’s not even bringing in those big fat wads of cash you need to pay the bills.

Let’s face it:  You’re running a business not a charity.  You can’t spend all this time sharing out free stuff on social media and getting nothing in return.  You’ve got bills to pay and a life you want to lead – if it’s not adding zeros to your bank balance then it’s not worth doing.

But you know deep down that social media done right can get your message out in front of the right people for your business.  Those people who are looking to hire someone like you.

For many entrepreneurs, social media is something that they know they ought to do but they’re not sure what they’re supposed to be doing.  I had that feeling myself when I first started in business.  It’s easy to be confused by all the different social media platforms out there.  It’s seems that as soon as you sign up for one, you read a blog that tells you that you should be using something different.  Before you know it, you’re on several social media platforms without fully knowing what they all do.

And trying to keep up with posting stuff on all these platforms can make you feel like you’re on a hamster wheel.  You end up feeling burnt out and disillusioned, and ultimately want to give up.

As I mentioned in my previous blog 5 Reasons Why You’re Wasting Your Time with Social Media, it’s easy to waste time on social media if you don’t have a plan.

So how can you manage your social media so it’s not only connecting you to people who are interested in what you do, but also rocking your bank balance?

Well make yourself a cup of your favourite drink (mine’s an Earl Grey tea!) and let me take you through what you can do now to get your social media bringing in the bucks:

Create a strategy.  Have a clear strategy about why you’re using social media and what you want to get out of it. You might not see it as a way of making money. Perhaps you’re just looking to get more people to read your blog or sign up to receive marketing emails from you. Whatever the reason, create a plan on how you’re going to achieve it. If nothing else, you need to be providing good quality content every day whether that’s your own blogs, videos and articles or those from other people. If it’s something worth reading then people will be happy to share it out with their followers. So you will get seen by more people and attract them to your business.

Get in front of the right people.  Just sharing stuff out to anyone and everyone isn’t going to be bringing in the money. Look at the thought leaders in your industry and see who they are following and who’s following them back. Start following those people on Twitter and then look at where else they hang out on social media. Engage with them by liking, retweeting and commenting on what they’re posting out. Build trust by sharing your own blogs, articles, videos etc so they can see you as someone who knows what they’re talking about. Then you can start to build a relationship that benefits both of you. Being connected to high profile influencers will help to build your credibility with potential clients.

Be human.  Automating stuff on social media (eg using Hootsuite or Buffer) is a great way to stop burn out. But it’s called SOCIAL media for a reason. Show people that there’s a real life person behind the business. Make your profile photo a picture of you not your logo. Share some stuff about what you’re doing, not just links to blogs or articles. Add some personality to what you’re sharing out whether that’s through the language or images that you use. The world and his wife is posting stuff out on social media every second of every day – you need to bring some personality into what you share if you want to get noticed.

Strut your stuff. Tell people that you’re the best person to hire by showing them that you know your stuff. If you’re on Twitter, then there are two easy ways to do this. Firstly, by joining Twitter chats on a topic related to what you do. This is where one person tweets out questions using a specific hashtag (eg #emailchat) and invites people to comment and answer using the same hashtag. You can also search for specific topics on Twitter and see if anyone is asking questions about them. If you know the answer then reply to them. By getting actively involved in conversations, people will see that you’re someone who knows what you’re talking about – and will be eager to find out more.

See my previous blog – How to Strut Your Stuff on Social Media.


Social media marketing


Here’s what you can do today to get your social media rocking:

  • Review your social media accounts and see how many clicks and shares you’re getting. Decide on which 3 you are going to focus on over the next 3 months.
  • Create a clear strategy about why you’re using social media and what you want to get out of it. Set up a schedule to post out social media content every day to your key profiles. Download a copy of our Social Media Cheat Sheet to help you with this.
  • Research influencers on social media – see where they hang out, who they are following and who is following them back. Start to build a relationship by following them and sharing their updates to the people you’re connected with.
  • Show people that there’s a person behind the business. Change any profile images to a picture of you if necessary. Don’t just post links to blogs, articles and videos. Instead, share out information about what you’re working on. Bring your own style to your social media updates with the language and images that you use.
  • Use the Twitter search tool to search for Twitter chats and topics that are related to what you do. Get involved by answering questions and commenting on other people’s tweets.

And if you have got tumbleweed blowing through your social media accounts and you’re feeling overwhelmed about where to start, then find out more about how we can help you to start bringing in the bucks with our social media marketing.



About Valerie

Valerie helps solo entrepreneurs create a clear online marketing strategy so they can get in front of their ideal clients and attract them to their business.

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